Digital Marketing Certification Training

Live Online & Classroom Certification Training

Digital Marketing Professionals are not just made, they make an appearance when the learning path becomes highly attainable. This course is all you need to excel in the same by successfully implementing online campaigns for your business and marketing problems within the organization, by analyzing the way in which the Internet has changed the marketing mix elements and how organizations employ them creatively, by gain a fresh perspective on online marketing in a global scenario and many more…

Instructed by SPRINGPEOPLE

No Public/Open-house class on the topic scheduled at the moment!

Course Description


Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. This term covers a wide range of marketing activities like paid search, search engine optimization, content marketing, social medial marketing, email marketing, mobile marketing and automation of marketing.


After the completion of the Digital Marketing Training Certification, you will be able to:

  • Understand Digital Marketing
  • Understand how to use it for branding and sales
  • Become familiar with Best Practices, Tools & Technologies
  • Understand what is social media marketing and how to rule in that.


Basic Marketing Concepts orientation will be nice to have but not mandatory.

Course Curriculum

Expand All
  • Introduction to Digital Marketing,
  • The 4-Cs of Digital Marketing,
  • Customer Persona,
  • Comparing digital and offline marketing,
  • Introduction to Google Analytics and Webmaster tools,
  • Introduction to sales funnels.
  • Introduction
  • Local SEO
  • SEO Measurement
  • Algorithm Updates and SEO Changes
  • Integrating SEO with Other Disciplines
  • Inbound Vs Outbound traffic,
  • Keyword Planning,
  • Domain Authority,
  • Page Authority,
  • Using Moz Toolbar Handout List of Keyword research tools Keyword research plan.
  • Understanding how Google search works,
  • On-Page SEO,
  • Optimizing Text,
  • Optimizing Images Using Meta Tags,
  • URL Structure, Redirects,
  • Handling duplicate content,
  • Site Speed,
  • Using Webmaster tool for On Page SEO.
  • Off Page SEO,
  • Link Building Technique,
  • How to get Backlinks,
  • How to build content for Backlinks,
  • Using media and PR for Backlinks,
  • Internal Linking,
  • Using Webmaster for Off Page SEO,
  • Using SEO Powersuite to track keyword Ranking.
  • Introduction to Social Media
  • Making the Message Stick and Spread
  • Social Media Channels
  • Engaging with Influencers
  • Listening and Reputation Management
  • Social Media Measurement
  • Integrating Social Media with Other Disciplines
  • How to get referral traffic from other sites,
  • How to get Social Media referral traffic,
  • Driving referral traffic from Facebook,
  • Driving referral traffic from LinkedIn,
  • Driving referral traffic from YouTube,
  • Driving referral traffic from Twitter,
  • Other sources of Organic traffic.
  • Running ads on Facebook,
  • LinkedIn,
  • YouTube and Twitter.
  • Using URL tagging and Google Analytics to track these paid campaigns.
  • Introduction to Google search ads,
  • Sources for paid traffic,
  • Creating Ads in Google AdWords,
  • Display advertising,
  • Creating and Managing your Ad Campaign.
  • Lesson 1 - Introduction to Content Marketing
  • Lesson 2 - Content Marketing Strategy
  • Lesson 3 – Overseeing a Content Marketing Program
  • Lesson 4 - Content Marketing Tactics
  • Lesson 5 - Social Media Platforms
  • Introduction to Email Marketing,
  • Email Marketing Cycle,
  • Building Email List,
  • Creating a lead magnet,
  • Setting up a squeeze page,
  • Tackling spam,
  • Effective Content strategies,
  • Tips to improve conversion.
  • Introduction to Mobile Marketing
  • Products and Services
  • Incentives and Loyalty Programs
  • Location Opportunities
  • Mobile Advertising
  • Mobile Audiences
  • Rules and Regulations
  • Mobile Measurement
  • Mobile and other Disciplines
  • Lesson 1 - Introduction to PPC
  • Lesson 2 - Account Hierarchy
  • Lesson 3 - The Buying Funnel
  • Lesson 4 - The PPC Auction
  • Lesson 5 - PPC Targeting Options
  • Lesson 6 - Keyword Research
  • Lesson 7 - Creating Compelling Ads
  • Lesson 8 - Measuring Goals and Bidding Options
  • Lesson 9 - PPC Audit
  • Lesson 10 - Integrating PPC with other Disciplines
  • Introduction to Affiliate marketing,
  • How Affiliate Marketing Works,
  • Major Affiliate Marketing channels,
  • How to set up and run Affiliate Marketing,
  • Making money from Affiliate Marketing as a blogger.
  • Introducing Conversion Optimization
  • Laying the Foundations of Conversion
  • Getting to Know Your Customers
  • Creating the Message
  • Anatomy of a Landing Page
  • Why Design Matters
  • Testing for Conversions
  • Introduction to Google Analytics,
  • Introduction to sales funnel,
  • Using Google Analytics to understand visitor behavior,
  • Heat Maps,
  • Introduction to Landing Pages,
  • Using Unbounce to create an effective landing page.
  • Conversions & Goals,
  • Ecommerce Analytics,
  • Multi Channel Funnels,
  • Adwords Analytics,
  • Tracking website performance using Google Analytics,
  • Tracking form submissions and clicks using events,
  • Optimizing the overall campaign performance.
  • Introduction to Enhanced Ecommerce in Google Analytics,
  • Learning from your competitors,
  • Using Tools for competitive analysis.


SpringPeople works with top industry experts to identify the leading certification bodies on different technologies - which are well respected in the industry and globally accepted as clear evidence of a professional’s “proven” expertise in the technology. As such, these certification are a high value-add to the CVs and can give a massive boost to professionals in their career/professional growth.

Our certification courses are fully aligned to these high-profile certification exams; at the end of the course, participants will have detailed knowledge, be eligible and be fully ready take up these certification exams and pass with flying colours.


Adword Certification


The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising.

This article explains the benefits of getting certified, how to get certified, and how to share and communicate your certification status with others.

Before you begin
If you aren't signed up for Google Partners, you need to do so to access the AdWords certification exams and become certified. Review "Sign up for Google Partners" to get started.


Any member of Google Partners can earn our AdWords certification. Here are the benefits of getting certified:

Demonstrate your expertise. Show current and prospective clients that you're a certified online advertising professional with a personalized certificate that you can print as well as a Google Partners public profile page listing your certifications.
Help your agency earn the Google Partner or Premier Google Partner badge. To earn either badge, agencies need at least one of their affiliated members to be AdWords certified, in addition to other requirements. Learn more about the requirements to earn the Partner badge.
How the AdWords certification works
When you sign up for Partners, you'll get access to our free AdWords certification exams and related study materials.


You need to pass 2 of the AdWords certification exams to become an AdWords certified professional — the AdWords Fundamentals exam and one of the following: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising.


2017 Google Online Marketing Challenge

The Google Online Marketing Challenge is a unique opportunity for students to experience and create online marketing campaigns using Google AdWords. Over 110,000 students and professors from almost 100 countries have participated in the past 9 years.

With a $250 AdWords advertising budget provided by Google, students develop and run an online advertising campaign for a business or non-profit organization over a three week period. The teams that develop and communicate the most successful campaigns win awesome prizes, including trips to Google offices. Students also have the opportunity to participate in the optional AdWords Certification category by studying and passing the necessary exams to become an AdWords Certified individual in the Google Partners platform.

The Challenge is open to student teams of three to six members from undergraduate or graduate programs, regardless of their major. All students must register under a verified faculty member, lecturer or instructor currently employed by an accredited higher education institute.

It’s time to put your marketing skills to the test. Visit Discover GOMC to learn more about the Challenge and how to participate.


Exam Registration



About the Instructor

Founded in 2009, SpringPeople is a global premier eLearning marketplace for Online Live, Instructor-led classes in the region. It is a certified training delivery partner of leading technology creators, namely Pivotal, Elastic, Lightbend, EMC, VMware, MuleSoft, RSA, and... Read More

Course Rating and Reviews


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SPRINGPEOPLE SpringPeople Trainer


Course Material:
Class Experience:
The trainer was pretty new to the training and the class was not helpful. Not at all recommended. Failed to satisfy my requirements

SPRINGPEOPLE SpringPeople Trainer

Satheesh Viswanathan

Course Material:
Class Experience:
As the course focuses more towards the certification, the difficulty level of the labs & exercises could have been increased.

SPRINGPEOPLE SpringPeople Trainer

Deepak Kodigepalli

Course Material:
Class Experience:
Wifi connectivity was a bit slow and were experiencing intermittent disconnects

This class is intended for participants with some prior exposure to the technology and are now looking to build up their expertise on the topic.

On successful completion of the course, participants will be eligible to sit of the related certification exam (see course overview). All participants receive a course completion certificate, demonstrating their expertise on the subject.

Total duration of the online, live instructor led sessions. Sessions are typically delivered as short lectures (2-hrs weekdays/3-hrs weekends) and detailed hands-on guidance.

Expected offline lab work hours that participants will need to complete and submit to the trainer, during and after the instructor-led online sessions.

  1. We are happy to refund full fee paid - no questions asked - should you feel that the training is not up to your expectations.
  2. Our dedicated team of expert training enablement advisors are available on email, phone and chat to assist you with your queries.
  3. All courseware, including session recordings, will always be available to access to you for future reference and rework.

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