The Salesforce Certified Associate Credential is designed for individuals who are new to the Salesforce ecosystem and keen on learning about and using the Salesforce Customer 360 Platform. These candidates are eager to understand the Salesforce platform and its common business applications. They aim to gain practical experience with Salesforce, potentially exploring a career in this field or progressing toward becoming a Salesforce Certified Professional. Candidates should have a basic understanding of how an integrated CRM platform addresses the challenge of connecting departments and managing customer data. They should be familiar with Salesforce either as users or learners and be interested in supporting fundamental functionalities in the current version of Salesforce. A foundational knowledge of reporting, user administration, sharing, customization, and data management is advantageous.
