Adobe Experience Platform (AEP) Training Logo

Adobe Experience Platform (AEP) Training

Live Online & Classroom Enterprise Training

Learn how to collect, unify, and activate customer data using Adobe Experience Platform to deliver real-time, personalized customer experiences across channels.

Looking for a private batch ?

REQUEST A CALLBACK

Need help finding the right training?

Your Message

  • Enterprise Reporting

  • Lifetime Access

  • CloudLabs

  • 24x7 Support

  • Real-time code analysis and feedback

What is Adobe Experience Platform (AEP) Training about?

Adobe Experience Platform (AEP) is a powerful data platform that enables organizations to centralize customer data, build unified customer profiles, and activate insights for personalized marketing. This course provides a foundational to intermediate understanding of AEP architecture, data ingestion, real-time customer profiles, segmentation, governance, and activation workflows. Learners will gain practical knowledge of how AEP supports modern customer experience strategies and enterprise data ecosystems.

What are the objectives of Adobe Experience Platform (AEP) Training ?

  • Understand Adobe Experience Platform architecture and components
  • Learn data ingestion methods and data management concepts
  • Build and manage Real-Time Customer Profiles
  • Create audience segments for targeted marketing
  • Understand activation and integration with Adobe solutions

Who is Adobe Experience Platform (AEP) Training for?

  • Digital Marketing Professionals
  • Data Engineers and Data Analysts
  • Customer Experience Professionals
  • Adobe Solution Architects
  • IT and Marketing Technology Teams

What are the prerequisites for Adobe Experience Platform (AEP) Training?

Prerequisites:

  • Basic understanding of digital marketing concepts
  • Knowledge of customer data and analytics fundamentals
  • Familiarity with cloud-based applications
  • Basic understanding of APIs and integrations
  • Exposure to Adobe Experience Cloud


Learning Path:

  • Introduction to Adobe Experience Platform Fundamentals
  • Data Collection and Data Ingestion in AEP
  • Real-Time Customer Profile and Identity Management
  • Audience Segmentation and Activation
  • Governance, Privacy, and Data Usage Policies


Related Courses:

  • Adobe Analytics Fundamentals
  • Adobe Target Business Practitioner
  • Adobe Journey Optimizer Fundamentals
  • Adobe Customer Journey Analytics

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

  • Overview of AEP and its role in customer experience management.Overview of AEP and its role in customer experience management.
  • Key components of AEP: Data Lake, Identity Service, Real-Time Customer Profile, Segmentation Service, and more.Key components of AEP: Data Lake, Identity Service, Real-Time Customer Profile, Segmentation Service, and more.
  • Benefits and use cases of AEP across industries.Benefits and use cases of AEP across industries.
  • Overview of AEP and its role in customer experience management.
  • Key components of AEP: Data Lake, Identity Service, Real-Time Customer Profile, Segmentation Service, and more.
  • Benefits and use cases of AEP across industries.
  • Understanding data ingestion methods: batch and streaming.
  • Setting up data sources for ingestion.
  • Best practices for efficient data ingestion.
  • Introduction to XDM (Experience Data Model).
  • Creating and managing schemas for structured and unstructured data.
  • Using the Schema Registry to organize and standardize data.
  • Understanding Identity Graph and Identity Resolution.
  • Setting up Identity Service to unify customer identities.
  • Managing identity namespaces for cross-channel data integration.
  • Building and managing Real-Time Customer Profiles.
  • Profile merging and creating stitched profiles.
  • Using Profile Query Service to access and analyze profile data.
  • Introduction to segmentation and its importance in personalization.
  • Creating and managing segments using AEP.
  • Real-time segmentation vs. batch segmentation: use cases and best practices.
  • Overview of Data Science Workspace and its capabilities.
  • Building and training machine learning models.
  • Model evaluation, deployment, and integration with AEP.
  • Overview of data activation and its role in customer experience.
  • Setting up and configuring destinations for data export.
  • Integrating with third-party systems for seamless data flow.
  • Setting up consent management in AEP.
  • Managing and integrating consent data.
  • Working with Consent Management Platforms (CMPs) for compliance.
  • Understanding data privacy regulations (e.g., GDPR, CCPA).
  • Implementing data governance policies in AEP.
  • Auditing and monitoring data usage for compliance.
  • Understanding data ingestion methods: batch and streaming.Understanding data ingestion methods: batch and streaming.
  • Setting up data sources for ingestion.Setting up data sources for ingestion.
  • Best practices for efficient data ingestion.Best practices for efficient data ingestion.
  • Overview of Journey Orchestration and its role in customer engagement.
  • Creating and managing customer journeys.
  • Real-time triggers for personalized customer experiences.
  • Using AEP for reporting and analytics.
  • Building custom dashboards for actionable insights.
  • Analyzing customer insights to drive business decisions.
  • Introduction to XDM (Experience Data Model).Introduction to XDM (Experience Data Model).
  • Creating and managing schemas for structured and unstructured data.Creating and managing schemas for structured and unstructured data.
  • Using the Schema Registry to organize and standardize data.Using the Schema Registry to organize and standardize data.
  • Understanding Identity Graph and Identity Resolution.Understanding Identity Graph and Identity Resolution.
  • Setting up Identity Service to unify customer identities.Setting up Identity Service to unify customer identities.
  • Managing identity namespaces for cross-channel data integration.Managing identity namespaces for cross-channel data integration.
  • Building and managing Real-Time Customer Profiles.Building and managing Real-Time Customer Profiles.
  • Profile merging and creating stitched profiles.Profile merging and creating stitched profiles.
  • Using Profile Query Service to access and analyze profile data.Using Profile Query Service to access and analyze profile data.
  • Introduction to segmentation and its importance in personalization.Introduction to segmentation and its importance in personalization.
  • Creating and managing segments using AEP.Creating and managing segments using AEP.
  • Real-time segmentation vs. batch segmentation: use cases and best practices.Real-time segmentation vs. batch segmentation: use cases and best practices.
  • Overview of Data Science Workspace and its capabilities.Overview of Data Science Workspace and its capabilities.
  • Building and training machine learning models.Building and training machine learning models.
  • Model evaluation, deployment, and integration with AEP.Model evaluation, deployment, and integration with AEP.
  • Overview of data activation and its role in customer experience.Overview of data activation and its role in customer experience.
  • Setting up and configuring destinations for data export.Setting up and configuring destinations for data export.
  • Integrating with third-party systems for seamless data flow.Integrating with third-party systems for seamless data flow.
  • Setting up consent management in AEP.Setting up consent management in AEP.
  • Managing and integrating consent data.Managing and integrating consent data.
  • Working with Consent Management Platforms (CMPs) for compliance.Working with Consent Management Platforms (CMPs) for compliance.
  • Understanding data privacy regulations (e.g., GDPR, CCPA).Understanding data privacy regulations (e.g., GDPR, CCPA).
  • Implementing data governance policies in AEP.Implementing data governance policies in AEP.
  • Auditing and monitoring data usage for compliance.Auditing and monitoring data usage for compliance.
  • Overview of Journey Orchestration and its role in customer engagement.Overview of Journey Orchestration and its role in customer engagement.
  • Creating and managing customer journeys.Creating and managing customer journeys.
  • Real-time triggers for personalized customer experiences.Real-time triggers for personalized customer experiences.
  • Using AEP for reporting and analytics.Using AEP for reporting and analytics.
  • Building custom dashboards for actionable insights.Building custom dashboards for actionable insights.
  • Analyzing customer insights to drive business decisions.Analyzing customer insights to drive business decisions.

Who is the instructor for this training?

The trainer for this Adobe Experience Platform (AEP) Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews