Measurement and Impact Analysis Training Logo

Measurement and Impact Analysis Training

Live Online & Classroom Enterprise Training

Focuses on evaluating project outcomes using statistical and analytical methods. Covers metrics design, performance tracking, and ROI analysis.

Looking for a private batch ?

REQUEST A CALLBACK

Need help finding the right training?

Your Message

  • Enterprise Reporting

  • Lifetime Access

  • CloudLabs

  • 24x7 Support

  • Real-time code analysis and feedback

What is Measurement and Impact Analysis Training about?

Measurement and Impact Analysis is a critical skill for organizations aiming to evaluate the effectiveness of their initiatives and investments. This course introduces learners to frameworks, methodologies, and tools for measuring outputs, outcomes, and long-term impact. Participants will explore key concepts such as KPIs, ROI, logic models, and data-driven reporting. Through case studies and applied exercises, learners will gain practical expertise in linking data collection to decision-making, ensuring strategies are optimized for measurable success.

What are the objectives of Measurement and Impact Analysis Training ?

  • Understand key concepts of measurement, evaluation, and impact analysis. 
  • Design and implement effective measurement frameworks and KPIs. 
  • Apply qualitative and quantitative methods to assess outcomes. 
  • Analyze data to measure ROI and overall program effectiveness. 
  • Create impact reports to communicate insights to stakeholders.

Who is Measurement and Impact Analysis Training for?

  • Program and Project Managers. 
  • Data Analysts and Business Analysts. 
  • Policy Makers and NGO Professionals. 
  • Consultants focusing on impact evaluation. 
  • Leaders seeking to measure strategic outcomes effectively.

What are the prerequisites for Measurement and Impact Analysis Training?

Prerequisites:  

  • Basic knowledge of data analysis concepts. 
  • Familiarity with business or program management practices. 
  • Understanding of organizational goals and KPIs. 
  • Interest in evaluation and evidence-based decision-making. 
  • No advanced technical background required. 

Learning Path: 

  • Introduction to Measurement and Impact Analysis 
  • Defining Objectives, KPIs, and Logic Models 
  • Data Collection and Evaluation Techniques (Quantitative & Qualitative) 
  • Analyzing and Reporting Impact Findings 
  • Applying Insights for Strategy Optimization 

Related Courses: 

  • Data Analytics Fundamentals 
  • Business Metrics for Data-Driven Companies 
  • Program Evaluation and Monitoring 
  • Impact Measurement in Social Enterprises

Available Training Modes

Live Online Training

4 Days

Course Outline Expand All

Expand All

  • Welcome to digital marketing analyst professional certificate
  • Welcome to measurement and analysis
  • Overview of search engine optimization (SEO) and search engine marketing (SEM)
  • Aligning SEM and SEO with the SOSTAC framework
  • SEO objectives
  • Conducting competitor analysis to benchmark SEO performance
  • Keyword research
  • Keyword research tools
  • Aligning value propositions with targeted keywords
  • Search engine marketing (SEM) & search engine optimization (SEO) summary
  • Set communication objectives
  • Welcome to web analytics and tools
  • The role of web analytics in optimizing user experience
  • The role of web analytics in optimizing conversion rates
  • Google Analytics
  • Setting up a Google Analytics account
  • Creating a custom report
  • Designing a conversion event with Google Tag Manager
  • Advantages of alternative web analytics tools
  • Introduction to web analytics tools
  • More web analytics tools
  • Web analytics and tools summary
  • Welcome to social media platforms, analytics and monitoring tools
  • The 4Cs of social media marketing
  • SMART objectives for social media marketing initiatives
  • Introduction to the RACE planning framework
  • Top social media platforms
  • The suitability of social media platforms for specific strategies
  • Social media platforms, analytics and monitoring tools summary
  • Introduction to A/B testing & campaign performance reporting
  • The importance of a comprehensive campaign strategy
  • Aligning strategy with objectives and RACE
  • Role of automation in campaign monitoring and adjustment
  • Leverage AI tools to track performance
  • Purpose and benefits of A/B testing
  • Analyzing A/B test results
  • The importance of performance testing in evaluating campaign effectiveness
  • Performance testing methodologies
  • Planning for performance testing summary

Who is the instructor for this training?

The trainer for this Measurement and Impact Analysis Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews