Online Quantitative Market Research Training

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What is Online Quantitative Market Research Training about?

Quantitative market research is essential for businesses to understand customer behavior, market trends, and product performance using numerical data. This course introduces learners to the fundamentals of survey design, sampling methods, online data collection tools, and statistical analysis techniques. Participants will explore how to transform raw data into meaningful insights that drive strategic decisions. By combining theoretical knowledge with hands-on exercises using online research platforms and analytics tools, learners will gain the skills required to conduct effective quantitative studies in digital business environments.

What are the objectives of Online Quantitative Market Research Training ?

Understand the fundamentals of quantitative research methods.
Design structured surveys and questionnaires for online platforms.
Apply sampling techniques to ensure reliable data collection.
Use statistical tools to analyze and interpret survey data.
Translate findings into actionable business and marketing insights.

Who is Online Quantitative Market Research Training for?

Marketing and Business Analysts.
Market Research Professionals.
Entrepreneurs and Product Managers.
Students of business, marketing, or analytics.
Professionals seeking to strengthen data-driven decision-making skills.

What are the prerequisites for Online Quantitative Market Research Training?

Prerequisites:

Basic understanding of marketing concepts.
Familiarity with spreadsheets and statistical tools.
Analytical and logical reasoning skills.
Interest in data-driven research and consumer insights.
No prior advanced statistics required (introductory level provided).

Learning Path:

Introduction to Quantitative Market Research
Survey Design and Questionnaire Development
Sampling Methods and Online Data Collection
Statistical Tools for Data Analysis (Excel/SPSS/R/Python)
Reporting, Visualization, and Business Insights

Related Courses:

Fundamentals of Market Research
Data Visualization with Excel and Power BI
Consumer Behavior Analytics
Business Statistics for Decision Making

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1- Introduction & Overview

Introduction to the Course

Module 2- Overview of the Market Research Industry

Market Research Industry Overview

How is Online Survey Based Research Different?

Module 3- Survey Design

Unpacking Your Research Objective

Defining Your Audience

Designing a Questionnaire

Question Types

Module 4 - Building a Survey

Common Survey Programming Mechanics

Survey Building Tools

Scripting a Survey in Survey Monkey

Scripting a Survey in Google Forms

Scripting a Survey in Qualtrics

Scripting a Survey in QuestionPro

Module 5 - Data Collection

Sourcing Your Audience & Achieving Representative Data

Understanding Incidence Rate (IR)

Sample Size and Margin of Error

Using a Margin of Error Calculator

Margin of Error, Visual Explainer

Launching Your Survey

Module 6 - Data Cleaning & Processing

Working With Survey Data in Excel

Cleaning Your Dataset

Data Cleaning with Open Ended Questions in Excel

Cleaning Out Conflicts in Excel

Detecting Under & Over Selection

Weighting Data in Excel

Weighting Data in Excel with Interlocking Variables

Module 7 - Data Analysis

Basic Data Analysis with Pivot Tables

How to Pivot Multi Select Question Data

Method 1 using Google Sheets & PowerTools

Method 2 using Power Query & Excel

Method 3 using my web app

Analyzing Data with Crosstabs

Visualizing Your Survey Results

Tips for Quick Visual Analysis in Excel

Recoding Data and Top Box Analysis

Data analysis basics

Analyzing open-end (OE) data

Deep Dive into Deductive Coding

Deep Dive into Inductive Coding

Who is the instructor for this training?

The trainer for this Online Quantitative Market Research Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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