As Springpeople’s horizon widened over the years, the company needed a facelift that would better align with our brand. The vision was to have a logo that captured the evolution, the focus and the value of the company.

During the making of the logo, there were multiple iterations at every stage of the creative process, with every major stakeholder getting involved. Then, the design was reviewed by a focus group and revised as per their feedback. After over twenty designs and hundreds of modifications, the logo was then finalized.