Monetization Strategy Course Training

Learn Product Management skills in monetization strategy by learning how to implement strategies to drive profitable growth for your business. Build and test pricing plans, target the right personas, and harness their full lifetime value.

Looking for a private batch ?

REQUEST A CALLBACK

Certified Trainer
Authorized Courseware
Completion Certificate from ATP

Enterprise Reporting
Lifetime Access
CloudLabs
24x7 Support
Real-time code analysis and feedback

What is Monetization Strategy Course Certification Training about?

Build sustainable profit streams from products. Learn how to identify target markets, buyer personas, and outreach channels to optimize the path to purchase. Begin by synthesizing market and customer data to formulate key buyer personas and the relevant outreach channel mix build. Then, leverage buyer psychology to develop a path to purchase that is optimized for paid conversion. Finally, apply premium value and pricing tactics to create a monetization model that increases the customer lifetime value : customer acquisition cost (LTV : CAC) ratio.

What are the objectives of Monetization Strategy Course Certification Training ?

This program is designed for students for those who want to assume key leadership roles in product growth in their company. You will learn to build acquisition funnels, identify core customers, and optimize growth loop models. Then, you will learn how to analyze your results and make improvements to your strategies. Next, you will learn activation theories on how to decrease time-to-value and friction for both B2C and B2B product users, as well as retention theories, for creating audiences and increasing engagement. Finally, you will learn the ins and outs of monetization, from designing pricing plans to determining optimal price points using pricing metrics.

Who is Monetization Strategy Course Certification Training for?

This program is perfect for existing Product Managers, Marketing professionals, and Engineers who are already in growth-focused roles and want to further their skillset, as well as those who wish to break into the growth domain and help propel their company and product forward.

What are the prerequisites for Monetization Strategy Course Certification Training?

In order to be successful in this program, we recommend to have some basic experience with the following:

Scoping business requirements and defining basic KPIs to track progress/measure success.
Performing data analytics using Excel or any other tool of choice (i.e. creating pivot tables, performing statistical analysis such as identifying average values, standard deviation, etc...).
Familiarity with arithmetic functions in Excel or any other spreadsheet tool.

Available Training Modes

Course Outline Expand All

Expand All

Fundamentals of Monetization

Buyer Targeting

Path to Purchase

Premium Value

Pricing

Project: Priceless Penny

Who is the instructor for this training?

The trainer for this Monetization Strategy Course Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews

My outlook on training changed completely after attending SpringPeople BPC training. The content, the trainer and infrastructure at SpringPeople were top notch and perfectly in tune with the industry requirements. Regardless to say, training is now something that I look forward to to. Kudos to everyone at SpringPeople!

Shweta Priya

Sony

I attended the 3-day AngularJs training at SpringPeople. The trainer was an industry veteran with vast experience in the subject. Notably, the hands-on training, and the Q&A session stood out. Overall, I found SpringPeople a great place to learn with excellent facilities and great trainers. Would recommend SpringPeople to my colleagues and friends.

Swati Singh

I attended the training on API Design for Mulesoft. The sessions were well planned and value-laden. I benefited immensely from the hands-on experience enabled through virtual labs. I would like to specifically commend the efficiency of the support team who were always available to resolve my concerns.

Nikhil Kohli

Stryker

I attended the jQuery training batch, conducted by Mr. Vijay, an SME who did a thorough coverage of all the essentials. He took us through concepts such as jQuery animations, event handlers, plugins, and jQuery-UI by small programs, very easily. The sessions were useful and well structured. By the end of the training, I was well equipped to develop a SPA on Product Management System. Overall, the learning experience at SpringPeople was great!

Heena Rajan

Mindtree