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Google Analytics 4 (GA4) Training

Live Online & Classroom Enterprise Training

Provides insights into user behavior across websites and apps using event-based tracking. Helps businesses make data-driven marketing and product decisions through advanced analytics and reporting.

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What is Google Analytics 4 (GA4) Training about?

Google Analytics 4 (GA4) is Google’s latest analytics platform, designed to provide businesses with deeper insights into customer journeys across websites and apps. Unlike Universal Analytics, GA4 uses event-based tracking, advanced machine learning models, and privacy-focused data collection to deliver more accurate reporting and predictive insights. This course guides learners through GA4 setup, configuration, event tracking, reporting, and integration with Google Ads and other tools. By the end, participants will be able to use GA4 effectively for data-driven decision-making and marketing optimization. 

What are the objectives of Google Analytics 4 (GA4) Training ?

  • Understand the differences between Universal Analytics and GA4. 
  • Set up and configure GA4 properties, data streams, and events. 
  • Create custom reports, funnels, and dashboards for insights. 
  • Leverage GA4’s machine learning features for predictive analytics. 
  • Integrate GA4 with Google Ads and marketing platforms for ROI tracking.

Who is Google Analytics 4 (GA4) Training for?

  • Digital marketers and marketing analysts. 
  • Web developers and product managers. 
  • Business owners managing websites or apps. 
  • Data analysts seeking to expand into marketing analytics. 
  • Students or professionals entering digital analytics roles.

What are the prerequisites for Google Analytics 4 (GA4) Training?

Prerequisites:  

  • Basic understanding of web or app analytics. 
  • Familiarity with digital marketing concepts. 
  • Knowledge of website management or Google Tag Manager (helpful, not mandatory). 
  • Access to a Google Analytics account for hands-on practice. 
  • Interest in data-driven marketing and optimization. 

Learning Path: 

  • Introduction to Google Analytics 4 and Key Differences from Universal Analytics 
  • Setting Up GA4 Properties, Data Streams, and Event Tracking 
  • Exploring GA4 Reporting, Analysis Hub, and Funnels 
  • Advanced Features: Audiences, Predictive Metrics, and Attribution 
  • Integrations with Google Ads, BigQuery, and Marketing Platforms 

Related Courses: 

  • Google Tag Manager Fundamentals 
  • Digital Marketing Analytics 
  • Data Visualization with Google Data Studio (Looker Studio) 
  • Web & App Analytics Using BigQuery 

Available Training Modes

Live Online Training

1 Days

Course Outline Expand All

Expand All

  • Introduction to Google Analytics and GA4
  • Course structure and learning objectives
  • Overview of analytics in digital marketing
  • Understanding data-driven decision making
  • Navigating the GA interface and setup overview
  • Creating and configuring a Google Analytics 4 property
  • Setting up a data stream (Web & App)
  • Installing Google Tag (gtag.js) and connecting to your website
  • Understanding GA4 interface and navigation
  • Managing user access and roles
  • Overview of automatic and recommended events
  • Implementing recommended events for websites and apps
  • Testing and verifying events in real-time reports
  • Best practices for event naming conventions
  • Viewing event reports and engagement metrics
  • Difference between recommended and custom events
  • Creating and configuring custom events in GA4
  • Setting up event parameters for detailed tracking
  • Using Google Tag Manager for event triggers
  • Validating and debugging custom event data
  • Understanding the purpose of custom dimensions and metrics
  • Creating custom dimensions and metrics in GA4
  • Mapping event parameters to custom dimensions
  • Analyzing reports using custom data fields
  • Best practices for naming and managing custom definitions
  • Introduction to Key Events and their importance
  • Marking events as conversions in GA4
  • Setting up key event tracking for goals (e.g., purchases, sign-ups)
  • Analyzing conversion paths and attribution
  • Troubleshooting common key event configuration issues
  • What are audiences and their purpose in GA4
  • Creating audience segments based on user behavior
  • Using conditions and sequences for audience definitions
  • Sharing audiences with Google Ads
  • Understanding audience triggers and real-time audience evaluation
  • Overview of Consent Mode and privacy regulations (GDPR/CCPA)
  • Enabling consent mode in GA4 setup
  • Integrating consent mode with Cookie Banners and Tag Manager
  • Measuring performance under limited consent
  • Interpreting consent-based reporting data
  • Introduction to Google Analytics demo account
  • Accessing the GA4 demo account (Google Merchandise Store)
  • Exploring real-world data and reports
  • Practicing event and conversion analysis
  • Using the demo account to test configurations safely
  • Common setup and tracking issues in GA4
  • Using DebugView to monitor live event data
  • Verifying tags with Google Tag Assistant
  • Resolving data discrepancies and missing events
  • Tips for maintaining accurate and reliable data
  • Linking GA4 property with Google Ads account
  • Importing conversions and audiences to Ads
  • Cross-platform tracking and data sharing
  • Analyzing ad performance through GA reports
  • Optimizing campaigns using analytics insights
  • Overview of GA4 reporting interface
  • Exploring predefined reports (Acquisition, Engagement, Monetization)
  • Creating custom reports and explorations
  • Filtering, comparing, and segmenting data
  • Exporting and sharing reports for collaboration
  • Understanding user properties vs event parameters
  • Setting up and managing custom user properties
  • Analyzing user behavior through property dimensions
  • Using user properties for audience segmentation
  • Implementing user property tracking via Tag Manager
  • Introduction to AI and ML in Google Analytics
  • Predictive metrics (purchase probability, churn probability)
  • AI-driven insights and anomaly detection
  • Using Analytics Intelligence for natural language queries
  • Applying AI insights to business decisions
  • Understanding acquisition channels in GA4
  • Breakdown of traffic by source, medium, and campaign
  • Analyzing referral and organic traffic performance
  • Using UTM parameters for campaign tracking
  • Evaluating channel effectiveness with engagement metrics
  • Understanding the Plot Rows feature in reports
  • Comparing multiple dimensions or metrics visually
  • Customizing line charts for deeper insights
  • Interpreting trends and patterns in plotted data
  • Exporting and sharing plotted reports for analysis

Who is the instructor for this training?

The trainer for this Google Analytics 4 (GA4) Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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