Introduction to Digital Advertising Training

Live Online & Classroom Enterprise Training

Digital advertising is the use of online channels like search engines, social media, and websites to promote products or services to targeted audiences. It includes various formats such as display ads, pay-per-click (PPC), social media ads, and video ads to drive engagement and conversions.

Looking for a private batch ?

REQUEST A CALLBACK

Enterprise Reporting
Lifetime Access
CloudLabs
24x7 Support
Real-time code analysis and feedback

What is Introduction to Digital Advertising Training about?

This course introduces learners to the fundamentals of digital advertising, covering the essential tools, platforms, and strategies used in the industry. You'll gain hands-on experience with digital ad campaigns, learn how to optimize them for performance, and explore the role of digital advertising in today's business landscape. From Google Ads and social media platforms to email campaigns and display ads, this course will equip you with the knowledge to create and manage your own advertising efforts.

What are the objectives of Introduction to Digital Advertising Training ?

Understand the core concepts of digital advertising and how it fits into the broader marketing strategy.
Familiarize yourself with the most common digital advertising platforms like Google Ads, Facebook Ads, and email campaigns.
Design and set up your own digital ads, including writing compelling ad copy and selecting effective visual elements.
Measure and track campaign performance using key metrics like click-through rate (CTR), cost-per-click (CPC), and return on investment (ROI).
Implement strategies for optimizing your campaigns, including A/B testing, targeting, and retargeting.
Understand the ethical considerations of digital advertising and how to ensure your campaigns are both effective and responsible

Who is Introduction to Digital Advertising Training for?

Beginners interested in exploring digital advertising and marketing.
Small business owners or entrepreneurs looking to advertise their products or services online.
Marketing professionals seeking to expand their skills in digital advertising.
Anyone wanting to shift their career toward digital marketing or advertising

What are the prerequisites for Introduction to Digital Advertising Training?

Basic understanding of marketing principles or general business concepts is helpful but not mandatory

Available Training Modes

Live Online Training

2 Days

Self-Paced Training

20 Hours

Course Outline Expand All

Expand All

Module 1: Introduction to Digital Advertising

What is Digital Advertising?

Key Terminologies and Concepts in Digital Advertising

The Role of Digital Advertising in Marketing Strategy

Module 2: Exploring Digital Advertising Platforms

Overview of Popular Advertising Platforms (Google Ads, Facebook Ads, etc.)

How Search Engine Marketing (SEM) Works

Social Media Advertising: Platforms and Strategies

Introduction to Display Advertising

Email Marketing and Campaigns

Module 3: Creating Effective Digital Ads

Ad Design Principles: Visuals and Copy

Writing Compelling Ad Copy

Choosing the Right Ad Format for Your Goals

Hands-on: Setting Up Ads on Google and Facebook

Module 4: Tracking and Analyzing Campaigns

Key Metrics to Track (CTR, CPC, Conversion Rates, etc.)

Tools for Monitoring and Analyzing Campaign Performance

Introduction to Google Analytics and Social Media Insights

Interpreting Data to Improve Campaign Effectiveness

Module 5: Optimizing Digital Advertising Campaigns

A/B Testing and Experimentation for Ads

Targeting and Retargeting Strategies

Adjusting Campaigns Based on Results

Scaling Campaigns for Better Results

Module 6: Ethical Considerations and Best Practices

Understanding Privacy Concerns in Digital Advertising

Responsible Advertising Practices

How to Avoid Common Mistakes and Pitfalls

Best Practices for Long-Term Success

Who is the instructor for this training?

The trainer for this Introduction to Digital Advertising Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews

My outlook on training changed completely after attending SpringPeople BPC training. The content, the trainer and infrastructure at SpringPeople were top notch and perfectly in tune with the industry requirements. Regardless to say, training is now something that I look forward to to. Kudos to everyone at SpringPeople!

Shweta Priya

Sony

I attended the 3-day AngularJs training at SpringPeople. The trainer was an industry veteran with vast experience in the subject. Notably, the hands-on training, and the Q&A session stood out. Overall, I found SpringPeople a great place to learn with excellent facilities and great trainers. Would recommend SpringPeople to my colleagues and friends.

Swati Singh

I attended the training on API Design for Mulesoft. The sessions were well planned and value-laden. I benefited immensely from the hands-on experience enabled through virtual labs. I would like to specifically commend the efficiency of the support team who were always available to resolve my concerns.

Nikhil Kohli

Stryker

I attended the jQuery training batch, conducted by Mr. Vijay, an SME who did a thorough coverage of all the essentials. He took us through concepts such as jQuery animations, event handlers, plugins, and jQuery-UI by small programs, very easily. The sessions were useful and well structured. By the end of the training, I was well equipped to develop a SPA on Product Management System. Overall, the learning experience at SpringPeople was great!

Heena Rajan

Mindtree