Introduction to Digital Advertising Training

Live Online & Classroom Enterprise Training

Digital advertising is the use of online channels like search engines, social media, and websites to promote products or services to targeted audiences. It includes various formats such as display ads, pay-per-click (PPC), social media ads, and video ads to drive engagement and conversions.

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What is Introduction to Digital Advertising Training about?

The Introduction to Digital Advertising course provides learners with a comprehensive understanding of how online advertising works across platforms such as Google, Facebook, Instagram, and LinkedIn. Participants will learn about campaign setup, audience targeting, budgeting, ad formats, and performance measurement. Through practical examples and case studies, the course demonstrates how digital ads can drive brand awareness, engagement, and conversions. By the end, learners will be equipped with the essential skills to plan and manage successful digital advertising campaigns.

What are the objectives of Introduction to Digital Advertising Training ?

Understand key concepts and channels in digital advertising.
Learn how to create and manage ad campaigns across platforms.
Explore targeting strategies and ad formats for different goals.
Measure and analyze ad performance using key metrics.
Apply digital ad strategies to real-world marketing objectives.

Who is Introduction to Digital Advertising Training for?

Marketing and advertising professionals.
Small business owners and entrepreneurs.
Students or beginners entering the digital marketing field.
Content creators and social media managers.
Professionals transitioning from traditional to digital marketing.

What are the prerequisites for Introduction to Digital Advertising Training?

Prerequisites:

Basic understanding of marketing principles.
Familiarity with social media and web usage.
Interest in online marketing and advertising strategies.
No prior experience in paid media required.
A Google account (recommended for hands-on learning).

Learning Path:

Fundamentals of Digital Advertising and Its Ecosystem
Key Advertising Platforms: Google, Facebook, LinkedIn, and More
Campaign Planning: Objectives, Targeting, and Budgeting
Ad Creation, Optimization, and Performance Analysis
Best Practices, Trends, and Future of Digital Advertising

Related Courses:

Google Ads Fundamentals
Social Media Marketing Essentials
Search Engine Marketing (SEM)
Digital Marketing Strategy and Analytics

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1: Welcome to the Course

Welcome to the Course

Module 2: What is Digital Advertising?

From Analog to Digital Ads

What Makes Digital Ads So Special?

Advertising Analytics

Impressions, Reach & CPM

Cost Per Actions

Cost Per Action Analytics

Module 3: Intro to Programmatic Advertising

Programmatic Advertising

Bidding and Pacing

Different Types of Programmatic

Ad Tech Players

The Advertising Data Problem

Module 4: Display Advertising – Submodules

Introduction to Display Advertising

Ad Formats and Creative Types

Targeting Strategies

Ad Networks and Exchanges

Performance Metrics

Compliance and Best Practices

Module 5: Mobile Advertising – Submodules

Overview of Mobile Advertising

Mobile Ad Formats

Mobile Targeting Techniques

Mobile Ad Platforms

Measurement and Optimization

Privacy and Compliance

Who is the instructor for this training?

The trainer for this Introduction to Digital Advertising Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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