LinkedIn Marketing Training

Live Online & Classroom Enterprise Training

Master the strategies and tools to build brand awareness, generate leads, and drive engagement using LinkedIn’s powerful professional networking platform.

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What is LinkedIn Marketing Training about?

LinkedIn Marketing focuses on leveraging the world’s largest professional network to achieve business and personal branding goals. This course provides a comprehensive guide to creating and optimizing LinkedIn profiles, developing company pages, and running targeted ad campaigns. Learners will explore content strategies, analytics, and best practices to grow visibility, nurture professional relationships, and generate quality leads. By the end of this course, participants will be able to design and execute effective LinkedIn marketing campaigns that align with business objectives.

What are the objectives of LinkedIn Marketing Training ?

Understand the fundamentals and benefits of LinkedIn Marketing.
Create and optimize personal and company LinkedIn profiles.
Develop content and engagement strategies for professional audiences.
Use LinkedIn Ads and Campaign Manager for targeted marketing.
Analyze performance metrics to measure and refine campaigns.

Who is LinkedIn Marketing Training for?

Digital Marketers and Social Media Managers.
Business Owners and Entrepreneurs.
Sales and Lead Generation Professionals.
Content Creators and Brand Strategists.
Students or professionals interested in social media marketing.

What are the prerequisites for LinkedIn Marketing Training?

Prerequisites:

Basic understanding of digital marketing principles.
Familiarity with social media platforms.
A LinkedIn account (personal or company page).
Basic knowledge of online advertising (helpful but not required).
Interest in professional networking and B2B marketing.

Learning Path:

Introduction to LinkedIn Marketing and Its Business Value
Building and Optimizing LinkedIn Profiles and Company Pages
Creating Content Strategies and Growing Engagement
Running and Managing LinkedIn Ad Campaigns
Measuring Success: Analytics, Insights, and Optimization

Related Courses:

Social Media Marketing Fundamentals
Content Marketing Strategy
Digital Advertising with Google and Meta
B2B Marketing and Lead Generation

Available Training Modes

Live Online Training

3 Days

Course Outline Expand All

Expand All

Module 1: Getting Started with LinkedIn

Optimising Profile and Build Network

Increasing your First-Degree Networks

Set Objectives and Optimise Personal and Organisational LinkedIn Presence

Module 2: LinkedIn Company Strategy

Create a Company’s Business Page on LinkedIn

Strategies to Optimise the Company Page

Content Strategies to Optimise Company Page

Module 3: LinkedIn Campaign Strategy

Key Considerations for an Awareness Campaign

Key Considerations for a Consideration Campaign

Key Considerations for a Conversion Campaign

Module 4: Targeting and Audiences

Building Audiences Natively in LinkedIn

Rules Around Native Audiences

Data-Driven Marketing on LinkedIn

Module 5: Campaign Execution and Delivery

LinkedIn Campaign Objectives and Structure

Conversion Tracking

Remarketing and Sequenced Messaging

Lead Gen Forms

Media Budget Planning

Module 6: Content Strategies

Create Content for LinkedIn Articles

Create Engaging Content for Company Pages

Creating Actionable Ads

Who is the instructor for this training?

The trainer for this LinkedIn Marketing Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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