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Salesforce Pardot Training

Live Online & Classroom Enterprise Training

Salesforce Pardot is a B2B marketing automation platform that helps businesses generate and nurture leads through email marketing, lead scoring, and campaign tracking. It integrates with Salesforce CRM to align marketing and sales efforts for better customer engagement and conversion rates.

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What is Salesforce Pardot Training about?

This course provides an in-depth understanding of Salesforce Pardot, a powerful B2B marketing automation tool. You will learn how to design, implement, and optimize marketing campaigns, automate lead generation, nurture prospects, and analyze campaign performance using Pardot. The course covers email marketing, lead management, automation rules, reporting, and integration with Salesforce CRM, enabling businesses to drive higher conversion rates.

What are the objectives of Salesforce Pardot Training ?

  • Set up and configure Pardot for marketing automation.
  • Create and manage marketing campaigns, including emails, landing pages, and forms.
  • Automate lead nurturing using Engagement Studio and automation rules.
  • Track and analyze campaign performance with Pardot Reports and Analytics.
  • Optimize lead generation and lead scoring to identify high-quality prospects.
  • Integrate Pardot with Salesforce CRM for seamless marketing and sales collaboration.
  • Implement best practices in email deliverability, A/B testing, and segmentation.
  • Use dynamic content and personalization to increase engagement and conversions. 

Who is Salesforce Pardot Training for?

  • Marketing Professionals – Looking to implement and manage B2B marketing automation.
  • Sales Professionals – Wanting to leverage marketing insights for better lead conversion.
  • CRM Administrators – Managing Pardot and Salesforce CRM integrations.
  • Digital Marketers – Expanding expertise in email automation and lead generation.
  • Entrepreneurs & Business Owners – Seeking to automate and streamline marketing efforts.
  • Students & Tech Enthusiasts – Interested in learning Salesforce Pardot for career growth.

What are the prerequisites for Salesforce Pardot Training?

Basic understanding of digital marketing and lead generation.

Available Training Modes

Live Online Training

2 Days

Self-Paced Training

20 Hours

Course Outline Expand All

Expand All

  • Overview of B2B marketing automation and Pardot’s role.
  • Understanding the Pardot interface and navigation.
  • Setting up a Pardot account and configuring users and permissions.
  • Understanding Prospects, Lists, and Segmentation.
  • Creating and designing email templates and campaigns.
  • Implementing email personalization and A/B testing.
  • Setting up email automation workflows.
  • Understanding email deliverability, bounce rates, and engagement metrics.
  • Lead capture using forms and landing pages.
  • Lead scoring and grading to identify high-quality leads.
  • Implementing dynamic content for personalized marketing.
  • Automating lead assignment with automation rules and segmentation.
  • Building and managing Engagement Studio campaigns.
  • Trigger-based email sequences for nurturing prospects.
  • Setting up branching logic for personalized customer journeys.
  • Optimizing drip marketing campaigns.
  • Connecting Pardot with Salesforce CRM for seamless lead management.
  • Understanding Prospect syncing and field mapping.
  • Managing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Using Pardot and Salesforce reports for data-driven decision-making.
  • Setting up campaign tracking and ROI measurement.
  • Understanding Pardot Reports and Dashboards.
  • Analyzing visitor and prospect activity to optimize marketing efforts.
  • Introduction to Google Analytics and UTM parameters for tracking.
  • Implementing Custom Redirects and Page Actions.
  • Using Dynamic Lists for real-time segmentation.
  • Customizing landing pages and forms with HTML and CSS.
  • Managing Pardot APIs for advanced automation and integrations.

Who is the instructor for this training?

The trainer for this Salesforce Pardot Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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