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Salesforce Pardot Training

Live Online & Classroom Enterprise Training

Salesforce Pardot is a B2B marketing automation platform that helps businesses generate and nurture leads through email marketing, lead scoring, and campaign tracking. It integrates with Salesforce CRM to align marketing and sales efforts for better customer engagement and conversion rates.

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What is Salesforce Pardot Training about?

Salesforce Pardot is a powerful B2B marketing automation platform that enables organizations to align marketing and sales efforts, automate engagement, and track campaign performance. This course introduces learners to Pardot’s key features, including lead scoring, email automation, campaign management, and integration with Salesforce CRM. Through practical exercises, participants will gain hands-on experience in building marketing journeys, analyzing metrics, and optimizing conversion funnels. By the end, learners will be equipped to design and manage data-driven marketing campaigns that deliver measurable business results.

What are the objectives of Salesforce Pardot Training ?

  • Understand the core functionalities and architecture of Salesforce Pardot.
  • Create and manage marketing campaigns, forms, and landing pages.
  • Implement lead scoring, grading, and segmentation strategies.
  • Automate email campaigns and engagement programs effectively.
  • Analyze performance metrics and optimize marketing ROI.

Who is Salesforce Pardot Training for?

  • Digital Marketing and Automation Specialists.
  • Salesforce Administrators and CRM Managers.
  • Marketing Managers seeking to enhance campaign performance.
  • Sales Operations and Business Development Professionals.
  • Students or professionals interested in Salesforce Marketing Cloud solutions.

What are the prerequisites for Salesforce Pardot Training?

Prerequisites:

  • Basic understanding of marketing and sales processes.
  • Familiarity with Salesforce CRM concepts (recommended).
  • Knowledge of email marketing and lead management fundamentals.
  • Analytical mindset and basic data interpretation skills.
  • No prior Pardot experience required — beginners welcome.

Learning Path:

  • Introduction to Salesforce Pardot and Marketing Automation
  • Configuring Pardot and Integrating with Salesforce CRM
  • Building Campaigns, Forms, and Engagement Programs
  • Lead Management, Scoring, and Reporting
  • Advanced Analytics, Automation, and Optimization Best Practices

Related Courses:

  • Salesforce Marketing Cloud Fundamentals
  • Salesforce CRM Administration
  • Email Marketing and Automation Essentials
  • Digital Marketing Analytics

Available Training Modes

Live Online Training

2 Days

Self-Paced Training

20 Hours

Course Outline Expand All

Expand All

  • Overview of B2B marketing automation and Pardot’s role.
  • Understanding the Pardot interface and navigation.
  • Setting up a Pardot account and configuring users and permissions.
  • Understanding Prospects, Lists, and Segmentation.
  • Creating and designing email templates and campaigns.
  • Implementing email personalization and A/B testing.
  • Setting up email automation workflows.
  • Understanding email deliverability, bounce rates, and engagement metrics.
  • Lead capture using forms and landing pages.
  • Lead scoring and grading to identify high-quality leads.
  • Implementing dynamic content for personalized marketing.
  • Automating lead assignment with automation rules and segmentation.
  • Building and managing Engagement Studio campaigns.
  • Trigger-based email sequences for nurturing prospects.
  • Setting up branching logic for personalized customer journeys.
  • Optimizing drip marketing campaigns.
  • Connecting Pardot with Salesforce CRM for seamless lead management.
  • Understanding Prospect syncing and field mapping.
  • Managing Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs).
  • Using Pardot and Salesforce reports for data-driven decision-making.
  • Setting up campaign tracking and ROI measurement.
  • Understanding Pardot Reports and Dashboards.
  • Analyzing visitor and prospect activity to optimize marketing efforts.
  • Introduction to Google Analytics and UTM parameters for tracking.
  • Implementing Custom Redirects and Page Actions.
  • Using Dynamic Lists for real-time segmentation.
  • Customizing landing pages and forms with HTML and CSS.
  • Managing Pardot APIs for advanced automation and integrations.

Who is the instructor for this training?

The trainer for this Salesforce Pardot Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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