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Strategic Brand Management and Communication Training

Live Online & Classroom Enterprise Training

Strategic brand management and communication focus on building, maintaining, and positioning a brand through consistent messaging and customer engagement. It involves brand identity, storytelling, and marketing strategies to enhance brand loyalty and market value.

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What is Strategic Brand Management and Communication Training about?

The skills and knowledge to effectively manage and communicate a brand's identity and value. The course covers key areas such as brand strategy development, positioning, and differentiation. Participants learn to craft compelling brand messages and implement multi-channel communication strategies to engage with diverse audiences. The training also emphasizes the importance of aligning brand communication with business objectives, managing brand reputation, and navigating crises. 

What are the objectives of Strategic Brand Management and Communication Training ?

  • Understand the benefits of branding and how brands create value.
  • Identify effective brand strategies aligned with market trends.
  • Build and manage brand equity to create sustainable brands.
  • Plan and execute marketing initiatives to enhance brand positioning.
  • Measure and analyze brand health using various metrics and research methods

Who is Strategic Brand Management and Communication Training for?

This programme is for professionals across fields and ranks who want to imbue their brand with meaning, embed precise business strategies, and elevate customers’ brand experience and engagement.

Available Training Modes

Live Online Training

5 Days

Self-Paced Training

45 Hours

Course Outline Expand All

Expand All

  • Elements of Successful Brands Branding and its Importance
  • Brand attributes and the Selection Process Creating Brand Experiences
  • Brand Building Process
  • Brand Building Strategies
  • Benefits and Challenges of Brand Building
  • Elements of Brand Image
  • Importance and Benefits of Brand Image Factors Affecting Brand Image
  • Strategies to Building strong brand image Impact of Brand Image on Consumer Perception
  • Measuring Brand Image and Awareness
  • Relationship between Brand Image and Purchase behavior 5 Key Dimensions of Brand Personality Network
  • Difference between Brand Image and Brand Personality
  • Importance of Building Unique Brand Identity
  • Importance of Brand Identity Prism
  • Brand Wheel Framework
  • Creating Unique Brand Identity
  • Establishing Brand Identity
  • Purpose of Visual Identity
  • Brand Positioning
  • Difference between Brand Loyalty, Brand Equity, and Brand Value Factors Contributing to Brand Loyalty
  • Building Brand Loyalty
  • Factors Contributing to Brand Equity Building Brand Equity
  • Impact of Brand Loyalty on Brand Equity and Brand Value
  • Brand Architecture and Brand Portfolio
  • Advantages of Creating a Brand Portfolio
  • Brand Portfolio vs Brand Architecture
  • Key Focus Areas of Brand Portfolio
  • Strategies for Brand Portfolio Management
  • Outcomes of a Faulty Portfolio Strategy
  • Need and Purpose of Brand Extension
  • Types of Brand Extension
  • Strategies for Brand Extension
  • Ansoff's Brand Extension Grid
  • Advantages and Disadvantages of Brand Extension
  • Consumer's Evaluation of Extensions
  • Need for Brand Licensing
  • Role of Brand Licensing in Growth Strategy
  • Types of Brand Licensing Agreements
  • Benefits of Licensing a Brand
  • Effective Brand Licensing Strategies
  • Brand Metrics and Associated Metrics
  • Importance of Brand Metrics
  • Contribution of Brand Awareness, Brand Consideration and Brand Association to Brand Metrics
  • Measuring Brand Awareness
  • Measuring Brand Consideration
  • Tracking KPIs using Effective Brand Metrics
  • Differentiation Point of Parity and Point of Difference Brand Resonance
  • Brand Positioning
  • Process and Statement
  • Importance of Perceptual Mapping
  • Benefits of Brand Essence
  • Brand Repositioning
  • Brand Revitalisation
  • Difference between Brand Repositioning and Rebranding
  • Corporate Branding and its Benefits
  • Building a Powerful Corporate Brand
  • Types of Digital Media
  • Digital Branding: Components and Importance
  • Elements of Digital Brand Strategy
  • Importance of Digital Marketing
  • Branded Content and its Advantages
  • Branded Content vs Other Brand-related Content
  • Characteristics of Branded Content
  • Storytelling for Content Creation and Presentation
  • Importance of Brand Collaboration
  • Content Creation and Presentation Strategies
  • Co-branding and its Importance
  • Different Forms of Successful Co-branding
  • Strategic Steps for Successful Co-branding
  • Co-branding vs Brand Licensing
  • Advantages and Disadvantages of Co-branding
  • The Digital Consumer: How the digital avenue is different
  • Content marketing on digital platforms
  • Earned media channels and strategy
  • Digital marketing: SEO/SEM/Email/Display
  • Data Analytics and digital strategy
  • Global Branding
  • Luxury Brand Management
  • The Luxury Models through History - From Chanel to Dior - The Pyramid Model, Yves Saint Laurent - Pret-A-Porter, Gucci & Leather Goods - Success in Asia, Giorgio Armani - The Galaxy Model, LVMH
  • Online luxury branding
  • Contemporary and Future Branding Trends
  • Current Trends Shaping Brand Marketing
  • Customer Experience: Role in Brand Marketing
  • Role of Content Visualisation in Brand Marketing
  • Need for Responsible Consumerism
  • What is Integrated Communication Strategy?
  • IMC in the Digital Era
  • Traditional Marketing vs Digital Marketing
  • Key Components of IMC
  • IMC Planning Process
  • Importance of integrating a creative approach to key Marketing Communication functions
  • Role of an Organisation’s Vision and Mission in Brand Building and Communication
  • Creating the Brand Wheel
  • Aligning Brand Strategy with the Organisation’s Vision
  • Traditional and Digital Channels for Brand Communication
  • What is Brand Communication?
  • Purpose of Brand Communications
  • Branding Communications vs Brand Marketing
  • Introduction to Public Relations
  • Principles/Objectives of Public Relations
  • Evolution and growth of PR
  • Factors contributing to the evolution of PR
  • Types of Public Relations
  • Functions of PR in an Organisation
  • PR in the Age of Social and Digital Media –
  • Online Reputation Management (ORM)
  • ORM – A continuous process
  • Differences between PR and ORM
  • How PR and ORM work in tandem
  • Activities conducted during ORM campaigns
  • Mechanisms to measure online reputation
  • What is Stakeholder Management?
  • Different types of stakeholders Role of stakeholder management
  • Stakeholder Mapping
  • Stakeholder management strategies and tools
  • Parameters for rating a stakeholder
  • What is Crisis Communication?
  • Role/Purpose of crisis communication
  • Types of crisis
  • Role of strategic communication in crisis management
  • Effective crisis communication during different stages
  • Benoit’s 5 major strategies
  • Creating a crisis communication plan
  • What is an Event?
  • Goals of different types of Events
  • Event communications
  • Event communication metrics
  • Functions of a PR agency
  • Difference between account management and client servicing
  • Steps to select a PR agency for your business
  • Long-lasting client relationships
  • Effective tools in an agency management system
  • When should you hire an agency?
  • Which agency is the right choice: Ad agencies, Full Service, brand or creative shops, PR firms, digital/inbound agencies
  • Exploring the Indian market and the big names
  • Client Related Issues and Process: Stages in the Client Agency Relationship, Factors affecting Client-Agency Relationship, the Pitching Mechanism
  • Roles in an Ad agency: Copywriting, Photography, graphic Design, Creative direction, copy editing, digital media specialist, account coordinator etc
  • Agency Media Interface Agency Revenue Process
  • Measuring success with an agency Ending relationships with an Agency
  • What is a strategic media plan?
  • Importance of media planning
  • Key elements of the media planning process
  • Difference between media planning and media buying
  • Strategies used in media scheduling
  • Overview of Indian Media scenario Defining goals and KPIs
  • Designing a digital first media strategy Defining Media mix
  • Collaborating with creative agencies
  • Pricing and price sensitivity and elasticity
  • Defining strategy for data gathering, measurement and analysis Managing campaigns
  • Skills required for a media planner

Who is the instructor for this training?

The trainer for this Strategic Brand Management and Communication Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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