Strategic Communication Training

Live Online & Classroom Enterprise Training

Strategic Communication focuses on planning, delivering, and managing messages to achieve organizational goals. The course equips learners with practical frameworks to communicate effectively with stakeholders, manage reputation, and align messaging across channels.

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What is Strategic Communication Training about?

This course provides a structured understanding of how strategic communication supports business and organizational success. Learners will explore audience analysis, message design, storytelling, channel selection, and measurement techniques to ensure communication drives impact and alignment.

What are the objectives of Strategic Communication Training ?

Understand principles of strategic communication
Design clear and persuasive messages
Align communication with organizational goals
Manage internal and external stakeholders
Measure communication effectiveness

Who is Strategic Communication Training for?

Communication and PR professionals
Managers and team leads
Marketing and branding professionals
HR and internal communications teams
Aspiring leaders and consultants

What are the prerequisites for Strategic Communication Training?

Prerequisites:

Basic communication skills
Understanding of organizational structure
Familiarity with business environments
Interest in leadership or management
No prior technical expertise required

Learning Path:

Fundamentals of Communication
Audience & Stakeholder Analysis
Message Strategy & Storytelling
Channel Planning & Execution
Evaluation & Continuous Improvement

Related Courses:

Corporate Communication
Business Communication Skills
Leadership Communication
Public Relations Fundamentals

Available Training Modes

Live Online Training

5 Days

Course Outline Expand All

Expand All

Module 1: Why is Strategic Communication Important?

Why is communication important – and what is ‘strategic’?

It starts with the corporate strategy

Exploring corporate strategy to define your role

The place of business and communications plans

Structures for Communications strategies and plans

Applying these insights to your organisation

Module 2: Researching Strategy

The big picture – analysing trends

Using SWOT, PEST and PESTLE

Analysing Opportunities and Threats

Over the horizon events – early warnings

Research skills

Research sources

Module 3: Stakeholder Communications

Mapping your regular stakeholders

Identifying ‘situational stakeholders’ by project and issue

Planning stakeholder communication activities

Recognising the need for campaigns

The skills of negotiation and persuasion

Stakeholder narrative and messaging

Module 4: Communications Strategy

Vision, mission, values and strategy

Account management and business communications strategies

SMART objectives

Creating KPIs and CSFs

Developing your communications plans

Consulting on your draft strategy

Module 5: Evaluation

Communication – what can be measured

Gathering and using data

Making your data gathering plan

Acquiring the tools – your ‘tech stack.’

Making strategy happen

Reporting to the C Suite

Who is the instructor for this training?

The trainer for this Strategic Communication Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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