Marketo Training

Live Online & Classroom Enterprise Training

Marketo is a marketing automation platform used for managing and optimizing digital marketing campaigns. It helps with lead management, email marketing, customer engagement, and analytics to drive business growth.

Looking for a private batch ?

REQUEST A CALLBACK

Enterprise Reporting
Lifetime Access
CloudLabs
24x7 Support
Real-time code analysis and feedback

What is Marketo Training about?

Marketo is a leading marketing automation platform widely used for managing campaigns, lead generation, email workflows, customer journeys, and advanced analytics. This course introduces learners to Marketo’s features, enabling them to design personalized campaigns, nurture leads, optimize customer engagement, and measure performance effectively. By the end of the training, participants will be able to leverage Marketo for data-driven marketing strategies that improve ROI.

What are the objectives of Marketo Training ?

Understand the core functionalities of Adobe Marketo Engage.
Learn to create and manage marketing campaigns and automation workflows.
Explore lead management, segmentation, and nurturing strategies.
Gain proficiency in email marketing, landing pages, and forms.
Analyze marketing performance using reports and dashboards.

Who is Marketo Training for?

Marketing professionals seeking to specialize in marketing automation.
Digital marketers aiming to streamline and personalize campaigns.
Business owners looking to improve lead generation and nurturing.
Marketing analysts and CRM professionals.
Students or freshers interested in marketing technology tools.

What are the prerequisites for Marketo Training?

Prerequisites:

Basic understanding of marketing concepts.
Familiarity with digital marketing channels (email, social, web).
Basic computer literacy.
Knowledge of CRM systems is a plus.
No prior Marketo experience required.

Learning Path:

Introduction to Marketo and Marketing Automation.
Campaign Management – Smart Campaigns & Programs.
Lead Management – Scoring, Segmentation, and Nurturing.
Email Marketing & Landing Page Creation.
Reporting, Analytics, and Optimization.

Related Courses:

Salesforce Marketing Cloud
HubSpot Marketing Automation
Google Analytics for Marketers
Advanced Digital Marketing

Available Training Modes

Live Online Training

3 Days

Course Outline Expand All

Expand All

Module 1: Introduction

About The Course

Course Roadmap

Module 2: Marketing Automation Concepts

What is Marketo?

Module 3: Marketo Walkthrough

My Marketo

Marketing Activities

Design Studio

Database

Analytics

Admin

Remaining Tiles

Module 4: Building Assets

Uploading Images & Files

Forms

Emails

Landing Pages

[Optional] Landing Page Element: Social Button

[Optional] Landing Page Element: Poll

Snippets

Draft vs Approved Assets

Local vs Global Assets

Tokens

Module 5: Defining & Targeting Audiences

Lists vs Smart Lists

Lists

Smart Lists

Segmentations

Smart Campaigns

Batch Smart Campaign Demo

Trigger Smart Campaign Demo

System Smart Lists

Privacy Settings

What Can Be Cloned?

Module 6: Building & Managing Programs

Programs Overview

Event Program

Email Program (& A/B Testing)

Engagement Program

Default Program

Recipient Time Zone

Head Start

Channels & Tags

Period Costs

Person Scoring

Communication Limits

Program Membership & Acquisition

Customer Communication Preferences

Module 7: Analyzing & Building Reports

Report Types

Email Performance Report

Email Link Performance Report

Landing Page Performance Report

Web Page Activity Report

Company Web Page Activity Report

Campaign Activity Report

Campaign Email Performance Report

Program Performance Report

People/Group By Status Report

People Performance Report

Sales Insight Email Performance Report

Engagement Stream Performance Report

Social Influence Report

Email Insights

Email Program Dashboard

Engagement Program Dashboard

Who is the instructor for this training?

The trainer for this Marketo Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews

My outlook on training changed completely after attending SpringPeople BPC training. The content, the trainer and infrastructure at SpringPeople were top notch and perfectly in tune with the industry requirements. Regardless to say, training is now something that I look forward to to. Kudos to everyone at SpringPeople!

Shweta Priya

Sony

I attended the 3-day AngularJs training at SpringPeople. The trainer was an industry veteran with vast experience in the subject. Notably, the hands-on training, and the Q&A session stood out. Overall, I found SpringPeople a great place to learn with excellent facilities and great trainers. Would recommend SpringPeople to my colleagues and friends.

Swati Singh

I attended the training on API Design for Mulesoft. The sessions were well planned and value-laden. I benefited immensely from the hands-on experience enabled through virtual labs. I would like to specifically commend the efficiency of the support team who were always available to resolve my concerns.

Nikhil Kohli

Stryker

I attended the jQuery training batch, conducted by Mr. Vijay, an SME who did a thorough coverage of all the essentials. He took us through concepts such as jQuery animations, event handlers, plugins, and jQuery-UI by small programs, very easily. The sessions were useful and well structured. By the end of the training, I was well equipped to develop a SPA on Product Management System. Overall, the learning experience at SpringPeople was great!

Heena Rajan

Mindtree