Adobe Campaign V6 Training

Live Online & Classroom Enterprise Training

Adobe Campaign V6 training provides learners with the knowledge to design, manage, and execute cross-channel marketing campaigns. The course covers campaign workflows, audience targeting, delivery management, and reporting using Adobe Campaign Classic V

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Enterprise Reporting
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CloudLabs
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Real-time code analysis and feedback

What is Adobe Campaign V6 Training about?

This course is designed to help marketing professionals and technical users understand how to use Adobe Campaign V6 to plan, execute, and optimize marketing campaigns. Participants will learn how to manage customer data, create targeted campaigns, automate workflows, and analyze campaign performance. The training combines theoretical concepts with practical use cases to help learners confidently work with Adobe Campaign environments.

What are the objectives of Adobe Campaign V6 Training ?

Understand Adobe Campaign V6 architecture and components
Create and manage marketing campaigns and workflows
Perform audience segmentation and targeting
Configure and manage email and multi-channel deliveries
Analyze campaign performance using reports and dashboards

Who is Adobe Campaign V6 Training for?

Marketing professionals and campaign managers
Digital marketing specialists
CRM and customer data professionals
Marketing automation consultants
Technical administrators supporting marketing platforms

What are the prerequisites for Adobe Campaign V6 Training?

Prerequisite:

Basic understanding of digital marketing concepts
Knowledge of database fundamentals
Familiarity with marketing campaign lifecycle
Basic understanding of customer data management
Exposure to marketing automation tools

Learning Path:

Introduction to Adobe Campaign V6 and platform navigation
Data model, schema, and recipient management
Workflow creation and campaign execution
Delivery management and personalization techniques
Reporting, monitoring, and campaign optimization

Related Courses:

Adobe Campaign Standard Fundamentals
Adobe Analytics Fundamentals
Adobe Experience Platform Basics
Email Marketing Automation Essentials

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1: Introduction and Installation

Introduction to Adobe Campaign V6

Campaign in the Adobe Marketing Cloud

Installing the Rich Client

Module 2: Campaign Planning and Hierarchy

Planning Program Campaign Hierarchy

Navigating the Rich Client

Creating Plans, Programs, and Campaigns

Module 3: Audience Segmentation

Introduction to Audience Segmentation

Review of Recipient Profiles and Workflow Steps

Using the Query and Split Steps

Unions, Intersections, Exclusions, and Deduplication

Module 4: Managing Your Deliveries

Introduction to Deliveries

Creating a Delivery Template

Editing an Email in a Workflow

Setting From and Reply-to Addresses

Previewing Email Content

Configuring Delivery Approvals

Module 5: Running Your Campaign

Introduction to Running a Campaign

Flow Controls

Schedule and Wait Controls

External Triggers and Alerts

Running a Campaign

Managing Delivery Approvals

Who is the instructor for this training?

The trainer for this Adobe Campaign V6 Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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