Adobe Target Training

Live Online & Classroom Enterprise Training

Learn how to deliver personalized digital experiences using Adobe Target. This course covers testing, targeting, personalization strategies, and optimization techniques to improve customer engagement and conversion rates.

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Enterprise Reporting
Lifetime Access
CloudLabs
24x7 Support
Real-time code analysis and feedback

What is Adobe Target Training about?

Adobe Target is a powerful personalization and experimentation tool within the Adobe Experience Cloud. This course provides a practical understanding of how to create A/B tests, multivariate tests, and personalized customer experiences across web, mobile, and digital channels. You will learn how to use data-driven insights to optimize marketing campaigns, improve user journeys, and enhance customer satisfaction.

What are the objectives of Adobe Target Training ?

Understand Adobe Target interface and core features
Create and manage A/B and Multivariate tests
Implement audience targeting and personalization strategies
Analyze test results and generate optimization insights
Integrate Adobe Target with other Adobe Experience Cloud tools

Who is Adobe Target Training for?

Digital Marketing Professionals
Web Analysts and Data Analysts
UX/UI Professionals
Campaign Managers
Marketing Technology Specialists

What are the prerequisites for Adobe Target Training?

Prerequisites:

Basic understanding of Digital Marketing concepts
Familiarity with website analytics fundamentals
Basic knowledge of Adobe Experience Cloud ecosystem
Understanding of customer journey concepts
Basic HTML or web technology knowledge

Learning Path:

Introduction to Personalization and Testing Concepts
Adobe Target Architecture and Setup
Test Creation and Activity Management
Audience Segmentation and Targeting
Reporting, Analytics, and Optimization Strategies

Related Courses:

Adobe Analytics Fundamentals
Adobe Experience Platform Basics
Adobe Campaign Classic / Standard Fundamentals
Adobe Audience Manager Fundamentals

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1: Get Started with Adobe Target

Introduction to Adobe Target

Access Target from Adobe Experience Cloud

Key Concept

Working of Adobe Target

Module 2: Administer Adobe Target

Administer Target Overview

Administrators First Steps

Set Preferences

Manage Users

Dynamic Media Classic Integration

Hosts

Response Tokens

Module 3: Implementing Adobe Target

Implement Target Overview

Before Implement

Client-Side Web: Implement

The Target for Mobile Apps

Server Side: Implement Target

Email: Implement Target

Module 4: Integrating Adobe Target with Experience Cloud

Adobe Analytics as Reporting Source for Adobe Target

Integrate Target with Adobe Campaign

Module 5: Activities Overview

Target Activity Types

A/B Test

Auto-Allocate and Auto-Target

Automated Personalisation

Experience Targeting

Multivariate Test

Edit an Activity or Save as Draft

Activity Settings

Success Metrics

Troubleshoot Activities

Module 6: Introduction to Audiences

How Targeting Works?

Creating Audiences

Combining Multiple Audiences

Creating Activity-Only Audience

Audience Filters for Reporting

Applying Reporting Audience to Success Metric

Visitor Profiles

Module 7: Overview of Experiences and Offers

Experiences and Offers

Visual Experience Composer (VEC)

Form-Based Experience Composer

Single Page App (SPA) Visual Experience Composer

Offers Overview

Module 8: Working with Reports

Reports Overview

Report Settings

Auto-Target Summary Report

Automated Personalisation Summary Reports

Personalisation Insight Reports

Offer Reporting Groups in Automated Personalisation

Experience Performance Report

Location Contribution Report

Analytics for Target Reporting

Conversion Rate

Downloading Data in a CSV File

Module 9: Introduction to Recommendations

Overview of Recommendations

Plan and Implement Recommendations

Entities

Criteria

Design

Activity

Who is the instructor for this training?

The trainer for this Adobe Target Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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