Braze Training

Live Online & Classroom Enterprise Training

Braze is a leading customer engagement platform that enables businesses to deliver personalized messaging across multiple channels such as email, mobile push notifications, in-app messaging, SMS, and web. This course provides an in-depth understanding of Braze’s features, campaign management, data integration, and analytics to help organizations build effective customer engagement strategies.

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CloudLabs
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Real-time code analysis and feedback

What is Braze Training about?

The Braze training program introduces participants to the fundamentals of customer engagement and marketing automation using the Braze platform. Learners will explore how to create personalized campaigns, manage customer data, implement automation workflows, and analyze campaign performance. Through practical examples and hands-on exercises, participants will gain the skills required to design, launch, and optimize cross-channel messaging campaigns that improve customer experience and business outcomes.

What are the objectives of Braze Training ?

Understand the core features and capabilities of the Braze platform.
Learn how to create and manage multichannel marketing campaigns.
Implement customer segmentation and personalization strategies.
Use Braze analytics to monitor and optimize campaign performance.
Integrate Braze with external data sources and applications.

Who is Braze Training for?

Digital Marketing Professionals
Marketing Automation Specialists
CRM and Customer Engagement Managers
Product Managers and Growth Teams
Marketing Analysts and Campaign Managers

What are the prerequisites for Braze Training?

Prerequisites:

Basic understanding of digital marketing concepts
Familiarity with customer engagement platforms or CRM tools
Basic knowledge of data analysis and marketing metrics
Understanding of email or mobile marketing campaigns
Basic knowledge of APIs and integrations

Learning Path:

Introduction to Customer Engagement Platforms
Understanding Braze Architecture and Dashboard
Campaign Creation and Automation Workflows
Customer Segmentation and Personalization
Campaign Analytics and Optimization

Related Courses:

Customer Data Platforms (CDP) Fundamentals
Marketing Automation with HubSpot
Salesforce Marketing Cloud Fundamentals
Advanced Email Marketing Strategies

Available Training Modes

Live Online Training

3 Days

Course Outline Expand All

Expand All

Module 1: Introduction to Braze

What is Braze and how it works

Customer engagement and marketing automation overview

Braze use cases in real companies

Basic Braze platform architecture

Module 2: Braze Dashboard & Account Setup

Braze interface overview

User roles and permissions

Understanding workspaces

Navigating key sections in Braze

Module 3: Users, Attributes & Events

Understanding users in Braze

User attributes (standard and custom)

Events and event tracking

User behavior and data basics

Module 4: Segmentation in Braze

Introduction to segmentation

Creating user segments

Filters, conditions, and logic

Real-time vs static segments

Module 5: Email Campaigns in Braze

Email campaign setup

Email templates and personalization

Dynamic content basics

Email scheduling and testing

Module 6: Push Notifications

Push notification basics

Android and iOS push overview

Creating push campaigns

Best practices for push messaging

Module 7: In-App Messages

Types of in-app messages

Designing in-app campaigns

Trigger-based messages

User experience best practices

Module 8: SMS & Multi-Channel Messaging

SMS campaigns overview

Combining email, push, and SMS

Cross-channel engagement strategy

Message frequency control

Module 9: Campaigns vs Canvas

Difference between Campaigns and Canvas

Creating simple Canvas flows

User journey basics

Automation and lifecycle messaging

Module 10: Personalization & Dynamic Content

Liquid basics (conceptual)

Personalizing messages

Conditional content

User-based messaging logic

Module 11: Scheduling, Triggers & Automation

Time-based vs action-based triggers

Event-triggered campaigns

Frequency capping

Automation best practices

Module 12: Analytics & Reporting

Campaign performance metrics

Understanding open rates and CTR

Canvas analytics overview

Improving campaign performance

Who is the instructor for this training?

The trainer for this Braze Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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