Salesforce Marketing Cloud Account Engagement Training

Live Online & Classroom Enterprise Training

Comprehensive training on Salesforce Marketing Cloud Account Engagement (formerly Pardot) to design, automate, and optimize B2B marketing campaigns and lead nurturing strategies.

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What is Salesforce Marketing Cloud Account Engagement Course about?

This course provides hands-on training in Salesforce Marketing Cloud Account Engagement, focusing on marketing automation, lead scoring, email campaigns, and CRM integration. Participants will learn how to create data-driven marketing strategies, manage prospects, automate engagement journeys, and analyze campaign performance using Salesforce reporting tools. The program is designed to equip learners with practical knowledge for executing scalable B2B marketing operations.

What are the objectives of Salesforce Marketing Cloud Account Engagement Course ?

Understand Marketing Cloud Account Engagement architecture and features
Create and manage email marketing campaigns
Implement lead scoring and grading models
Design automation rules and engagement programs
Analyze campaign performance using reports and dashboards

Who is Salesforce Marketing Cloud Account Engagement Course for?

Digital Marketing Professionals
Marketing Automation Specialists
CRM Administrators
B2B Marketing Managers
Business Analysts working with marketing data

What are the prerequisites for Salesforce Marketing Cloud Account Engagement Course?

Basic understanding of digital marketing concepts
Familiarity with CRM systems
Knowledge of email marketing workflows
Basic understanding of sales funnel concepts
General computer and internet proficiency

Available Training Modes

Live Online Training

4 Days

Self-Paced Training

35 Hours

Course Outline Expand All

Expand All

Module 1: Introduction to Marketing Cloud Account Engagement

Platform Overview

Key Features & Benefits

Differences between Sales Cloud and Account Engagement

User Roles & Permissions

Module 2: Prospect & Data Management

Importing Prospects

Lists & Segmentation

Custom Fields & Tags

Data Hygiene Best Practices

Module 3: Email Marketing & Campaign Setup

Email Templates & Builders

Landing Pages & Forms

Campaign Hierarchy

A/B Testing

Module 4: Automation & Engagement Programs

Automation Rules

Dynamic Lists

Engagement Studio

Drip Campaign Design

Module 5: Lead Scoring & CRM Integration

Scoring Models

Grading System

Salesforce Connector Setup

Lead Assignment Rules

Module 6: Reporting & Analytics

Campaign Performance Reports

ROI Tracking

Dashboard Creation

Data-Driven Optimization

Module 7: Best Practices & Real-World Use Cases

B2B Marketing Funnel Optimization

Multi-Channel Campaign Strategy

Compliance & Data Privacy

Troubleshooting & Maintenance

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Who is the instructor for this training?

The trainer for this Salesforce Marketing Cloud Account Engagement Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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