Adobe Analytics Training

Live Online & Classroom Enterprise Training

Adobe Analytics is an advanced web and marketing analytics solution that helps organizations collect, analyze, and visualize customer data across digital channels. This course introduces core concepts, reporting capabilities, and practical implementation techniques to enable data-driven decision-making.

Looking for a private batch ?

REQUEST A CALLBACK

Enterprise Reporting
Lifetime Access
CloudLabs
24x7 Support
Real-time code analysis and feedback

What is Adobe Analytics Training about?

This course provides a comprehensive introduction to Adobe Analytics, covering data collection, processing, reporting, and analysis. Learners will explore how to track user behavior, create reports and dashboards, interpret customer insights, and optimize marketing performance using Adobe Analytics tools and features. The course combines theoretical knowledge with practical use cases to help learners apply analytics strategies effectively in real-world scenarios.

What are the objectives of Adobe Analytics Training ?

Understand Adobe Analytics architecture and components
Learn data collection and tracking implementation basics
Create and customize reports and dashboards
Analyze customer behavior and marketing performance
Apply insights to improve business and marketing strategies

Who is Adobe Analytics Training for?

Digital Marketing Professionals
Data Analysts and Business Analysts
Web Analysts
Marketing Technology Specialists
Product Managers and E-commerce Professionals

What are the prerequisites for Adobe Analytics Training?

Prerequisites:

Basic understanding of digital marketing concepts
Familiarity with website structure and user journeys
Basic knowledge of data analysis concepts
Understanding of marketing KPIs and metrics
Basic knowledge of web technologies (HTML, cookies, tags – basic level)

Learning Path:

Introduction to Digital Analytics and Adobe Analytics
Adobe Analytics Data Collection and Implementation Basics
Reporting, Segmentation, and Dashboard Creation
Customer Journey and Behavioral Analysis
Advanced Analysis and Optimization Techniques

Related Courses:

Adobe Experience Cloud Fundamentals
Google Analytics Fundamentals
Tag Management using Adobe Launch / Data Collection
Digital Marketing Analytics Foundations

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1: Introduction to Adobe Analytics

Overview of Adobe Analytics and its capabilities

Understanding the role of digital analytics in business decision-making

Navigating the Adobe Analytics interface

Module 2: Data Collection and Processing

Implementing data layers for tracking

Variable mapping and configuration

Understanding data collection methods and data processing workflows

Module 3: Segmentation and Customer Journey Analysis

Creating and managing audience segments

Analyzing customer behavior across different touchpoints

Utilizing segmentation for personalized marketing strategies

Module 4: Attribution and Marketing Performance Analysis

Understanding attribution models and their applications

Measuring campaign effectiveness and ROI

Analyzing marketing performance metrics

Module 5: Data Visualization and Reporting

Creating custom reports and dashboards using Analysis Workspace

Utilizing visualization tools for data interpretation

Sharing insights with stakeholders through effective reporting

Module 6: Integration with Adobe Experience Cloud

Integrating Adobe Analytics with Adobe Target, Campaign, and other Experience Cloud products

Leveraging integrated data for comprehensive analysis

Understanding the benefits of a unified marketing ecosystem

Module 7: Security and Compliance

Implementing data governance and privacy policies

Understanding compliance with regulations like GDPR and CCPA

Managing user access and permissions

Who is the instructor for this training?

The trainer for this Adobe Analytics Training has extensive experience in this domain, including years of experience training & mentoring professionals.

Reviews

My outlook on training changed completely after attending SpringPeople BPC training. The content, the trainer and infrastructure at SpringPeople were top notch and perfectly in tune with the industry requirements. Regardless to say, training is now something that I look forward to to. Kudos to everyone at SpringPeople!

Shweta Priya

Sony

I attended the 3-day AngularJs training at SpringPeople. The trainer was an industry veteran with vast experience in the subject. Notably, the hands-on training, and the Q&A session stood out. Overall, I found SpringPeople a great place to learn with excellent facilities and great trainers. Would recommend SpringPeople to my colleagues and friends.

Swati Singh

I attended the training on API Design for Mulesoft. The sessions were well planned and value-laden. I benefited immensely from the hands-on experience enabled through virtual labs. I would like to specifically commend the efficiency of the support team who were always available to resolve my concerns.

Nikhil Kohli

Stryker

I attended the jQuery training batch, conducted by Mr. Vijay, an SME who did a thorough coverage of all the essentials. He took us through concepts such as jQuery animations, event handlers, plugins, and jQuery-UI by small programs, very easily. The sessions were useful and well structured. By the end of the training, I was well equipped to develop a SPA on Product Management System. Overall, the learning experience at SpringPeople was great!

Heena Rajan

Mindtree