Adobe Journey Optimizer (AJO) Training

Live Online & Classroom Enterprise Training

Learn how to design, manage, and optimize personalized customer journeys using Adobe Journey Optimizer. This course covers real-time customer engagement, orchestration, decisioning, and cross-channel experience delivery using Adobe Experience Platform data.

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What is Adobe Journey Optimizer (AJO) Training about?

Adobe Journey Optimizer enables businesses to deliver connected, contextual, and personalized customer experiences across multiple channels. This course provides hands-on knowledge of journey orchestration, real-time event handling, profile activation, and message personalization. Participants will understand how to create data-driven journeys and optimize customer engagement strategies using Adobe tools and AI-powered insights.

What are the objectives of Adobe Journey Optimizer (AJO) Training ?

Understand Adobe Journey Optimizer architecture and components
Learn to create and manage real-time customer journeys
Configure events, audiences, and orchestration workflows
Implement cross-channel communication strategies
Monitor, analyze, and optimize journey performance

Who is Adobe Journey Optimizer (AJO) Training for?

Digital Marketing Professionals
Campaign Managers
Customer Experience Professionals
Adobe Experience Cloud Users
Data Analysts working with customer journey data

What are the prerequisites for Adobe Journey Optimizer (AJO) Training?

Prerequisites:

Basic understanding of Digital Marketing concepts
Knowledge of Adobe Experience Platform fundamentals
Understanding of customer lifecycle and journey mapping
Basic data and audience segmentation knowledge
Familiarity with marketing automation concepts

Learning Path:

Introduction to Adobe Experience Platform and AJO
Journey Data and Profile Management
Journey Orchestration and Event Configuration
Personalization and Channel Activation
Reporting, Optimization, and Best Practices

Related Courses:

Adobe Experience Platform Fundamentals
Adobe Real-Time Customer Data Platform (RT-CDP)
Adobe Campaign Classic / Standard Fundamentals
Adobe Analytics Fundamentals

Available Training Modes

Live Online Training

2 Days

Course Outline Expand All

Expand All

Module 1: Introduction to Adobe Journey Optimizer (AJO)

Overview of Adobe Journey Optimizer

Key Features and Capabilities

Role of AJO within Adobe Experience Cloud

Module 2: Understanding Adobe Experience Platform (AEP) Integration

Data Sources and Data Management with AEP

Real-time Customer Profiles and Segmentation

Connection with Adobe Journey Optimizer

Module 3: Creating Customer Journeys

Journey Orchestration Basics

Designing Multichannel Journeys

Defining Triggers, Events, and Conditions

Module 4: Personalization and Targeting

Personalizing Customer Experiences

Contextual Messaging and Real-time Decisioning

Using AI-driven Recommendations

Module 5: Configuring and Managing Offers

Offer Library and Offer Decisioning

Offer Criteria and Rules

Offer Delivery and Optimization

Module 6: Audience Segmentation and Targeting

Creating and Managing Audiences

Advanced Segmentation Techniques

Dynamic Audience Updates

Module 7: Messaging Channels and Campaign Execution

Email, SMS, Push, and In-app Messaging

Configuring Channels in Adobe Journey Optimizer

Campaign Automation and Management

Module 8: Analytics and Performance Monitoring

Tracking and Measuring Campaign Performance

Generating Reports and Insights

Leveraging Data for Continuous Optimization

Module 9: Best Practices and Advanced Techniques

Customer Data Security and Compliance

Best Practices for Personalization and Automation

Troubleshooting and Optimization Tips

Who is the instructor for this training?

The trainer for this Adobe Journey Optimizer (AJO) Training has extensive experience in this domain, including years of experience training & mentoring professionals.

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