What Are The Types Of Salesforce Certification? – Part-4

As a part of our series of articles enlightening you on different types of Salesforce certifications, we will take you through the remaining three types of Salesforce credentials catering to Marketers, Pardot Experts, and CPQ Specialists. This will be our last blog post in the series describing various categories of Salesforce certifications.

Want to know about our previous post, checkout Salesforce Certification for App Builders & Implementation Experts.

Marketing Experts

Salesforce Certifications for Marketing Experts

These Salesforce credentials verify the proficiency of marketing experts in using the Salesforce Marketing Cloud capabilities and validate their knowledge of marketing best practices for social media and email campaigns. The rigorous certification process enables Salesforce-certified marketers to create effective 1-to-1 customer journeys.

Salesforce Certified Marketing Cloud Social Specialist

This certification demonstrates your knowledge and skills to use the components of Social Studio for management and analysis of conversations, post creation, and reporting.

The qualifying exam for the Salesforce Certified Marketing Cloud Social Specialist credential tests your knowledge of the concepts related to:

  • Incorporating different tools like Publish, Engage, and Analyze and building strategic social media processes
  • Reporting requirements and designing workflows to support business processes
  • Troubleshooting basic platform issues
  • General social media terminologies

The 90 minute-multiple-choice certification exam consists of 60 questions with the qualifying score set at 67%. The registration fee is $200.

Salesforce Certified Marketing Cloud Email Specialist

This certification verifies your knowledge and skills in email marketing best practices that include message design, subscriber and data management, inbox delivery, and external integrations using the Marketing Cloud Email application.

The Salesforce certification exam for Marketing Cloud Email Specialist credential assesses your understanding of the concepts that deal with:

  • Building relational data models
  • Sending emails using Email application sending methodologies
  • Developing complex email automation solutions
  • Running reports of email tracking data
  • Troubleshooting basic platform issues
  • Fundamentals of email marketing terminologies and best practices

The qualifying exam comprises 60 multiple-choice questions to be completed in 90 minutes. The passing score for the credential is set at 60%. The registration fee is $200.

Salesforce Certified Marketing Cloud Consultant

This credential proves your ability to effectively set up and implement Email application tools in Salesforce Marketing Cloud besides providing solutions for executing impactful email campaigns. The certification exam for the  Marketing Cloud Consultant credential assesses your knowledge of:

  • Incorporating various tools like content areas, automation, portfolio, segmentation, tracking and analytics
  • Configuring account setup and administration
  • Defining and executing email data interactions
  • Taking data-driven decisions in order to optimize customer solutions
  • Troubleshooting platform issues

This proctored Salesforce certification exam charges a registration fee of $200 and consists of 60 multiple-choice questions and has a duration of 90 minutes. The qualifying score to earn this credential is 68%.

Pardot Experts

Salesforce Certifications For Pardot Experts

An experienced Pardot Expert, with the knowledge of the Pardot application and best practices, designs the appropriate marketing automation solution for an organization apart from successfully managing the implementation project to deliver impactful results.

The Salesforce credential for Pardot Experts proves your expertise in marketing automation and demonstrates your ability to utilize it to transform business-to-business engagement. Salesforce offers two levels of Pardot certification that assess and verify your knowledge and experience in using Pardot for a variety of purposes.

Salesforce Certified Pardot Specialist

This credential demonstrates your ability to design, build, and implement marketing workflows via the Pardot platform. It also testifies your knowledge of incorporating tools such as lead scoring, email marketing, and lead generation to build strategic marketing processes in addition to using reports to make data-driven decisions.

The certification exam tests your knowledge of:

  • Designing workflows to support business process and reporting requirements
  • Native integrations and the various other options to deploy connectors
  • Managing deployment processes
  • Building marketing assets such as email templates, forms, etc.
  • Troubleshooting basic platform issues

The exam (registration fee: $200) comprising 60 multiple-choice questions has a duration of 90 minutes and mandates a passing score of 67%.

Salesforce Certified Pardot Consultant

Designed for Pardot solutions implementation experts, this certification validates your knowledge and skills to design and implement Pardot solutions that fulfill customers’ business requirements and contribute to their long-term success.

To pass the certification exam and earn the Salesforce Certified Pardot Consultant credential, you must have a detailed understanding of:

  • Managing prospects, users, and data
  • Maintaining and customizing the Salesforce Integration
  • Building automation tools, emails, and forms

The multiple-choice exam contains 60 questions that need to be completed in 90 minutes. 70% is the passing score mandated for this credential. All the Salesforce Pardot certification exams are priced at $200.

CPQ Specialists

Salesforce Certifications for CPQ Specialists

Salesforce certifications for CPQ Specialists are targeted at professionals who have six to twelve months of experience in working with the CPQ platform. Salesforce presently offers only one level of certification for the CPQ Specialists.

Salesforce Certified CPQ Specialist

The Salesforce Certified CPQ Specialist credential proves your knowledge and skills to design, build, and implement quoting flows leveraging the Salesforce CPQ platform. The certification demonstrates your expertise in building bundle configurations, output documents, pricing, renewals and amendment quotes.

The certification exam assesses your knowledge of the following concepts:

  • Building solutions that support business process
  • Generation of renewal and amendment quotes
  • Writing formula expressions for pricing rules
  • Configuration of bundles (configuration attributes, features, options, etc.), price rules, discount schedules, product rules, cost, contracted prices, block pricing, quote templates, quote processes, and custom actions
  • Configuring page layouts, user permissions, and record types
  • Troubleshooting basic platform issues

This proctored Salesforce certification exam consists of 60 multiple-choice questions with an allotted time of 90 minutes to complete the exam. The passing score to earn the credential is 68%. The registration fee for the Salesforce CPQ Specialist certification exam is $200.

Conclusion

Salesforce Certifications are a way to prove your mettle while gaining a competitive edge over your peers. As the demand for certified professionals is growing, whatever your role, earning a certification from Salesforce showcases your proven mastery to use the Salesforce platform and take full advantage of it.

As you have seen, whatever your role or skill sets are, Salesforce has a credential for you. So open the door to new opportunities and shine in your career.

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About Natasha

Natasha Manuel is an information analyst at SpringPeople. In her 7+ years of experience in the edu-tech industry, Natasha has led many corporate learning projects and delivered several high impact training programs. She is passionate about technology and its role in effective learning solutions

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