To create a market for your products in the real world, it is crucial to develop empathy towards your consumers so that they feel gratified when they interact with your product (directly or indirectly). UX design or User Experience Design takes care of this. It makes a product more useful, understandable, and beautiful.
Simply put, UX design is the face of a product or service. UX designers understand users, their changing set of behaviors, preferences, and goals and work towards designing a satisfying experience.
What is UX design
Well, to be honest, there is no commonly accepted definition for UX Design. UX Design is a process whose sole objective is to design a system that offers a satisfactory experience to its users. It is a concept that has several dimensions and embraces the theories of multiple disciplines including user interface design, usability, accessibility, information architecture and Human Computer Interaction.
Literally, UX is the experience that a user has while interacting with your product, and UX Design is the process which determines how the experience would be. The goal of UX design is improving how we interact with the websites, applications, and devices in our daily lives. In short, UX makes complex things easy to use.
For example, Google was not the first search engine but it made the process of finding the most relevant information easy. Apple did not invent the smartphone, but it designed the phone that is seamless to use. Also, there were social networks before, but Facebook’s simplicity has driven its growth.
Therefore, UX is a key factor to drive business success stories. Good user experience clearly drives good business results. A study done by Forrester reveals that enterprises invest in UX Design witness a lower support cost, decreased cost of customer acquisition, increased customer retention and increased market share.
Difference Between UX and UI Design
Many a time, people confuse UX with UI. Perhaps they are some of the most confused terms in this field. Although both deals with users, UX design, and UI design are largely different in most of their aspects.
Well, let’s start with the full forms first. While UX Design stands for User Experience Design, UI Design refers to User Interface Design. Both of these are crucial to a product’s success and work closely with each other. A great product experience starts with UX followed by UI.
But despite their collaborative relationship, the roles are quite different, referring to very different parts of the process in the design discipline. As we already know, UX Design refers to a more analytical and technical field, whereas UI Design is closer to that of graphic designing.
In simple terms, User Interface Design determines the look and feel, the presentation and interactivity of a product.
While UX Design is the process of development and improvement of quality of interaction between a user and all facets of a company, UI Design is the process of visually guiding a user through a product’s interface leveraging interactive elements and across various platforms.
UX Design involves hands-on research, development, testing, content, and prototyping to test for quality results. On the other hand, UI Design involves presenting the strengths of the brand on the product’s interface and is responsible for the design of the visual assets in order to best enhance the user’s experience.
Both are equally important to provide an enriched experience to the customers. In short, if UX makes interfaces useful, UI makes them beautiful.
How UX Design Benefits Your Brand
Knowing your users and designing according to their needs has a lot of benefits for your brand image and it creates brand loyalty and generates revenue for your business. The more you understand your customers the better you can design a product that is engaging and meaningful.
Let’s take a look at some of the major benefits that effective UX design can bring to your business:
Results in Satisfied Customers
At the primary level, User Experience design is about creating an application or website that is seamless in its interaction and provides a satisfying experience to customers.
Improves Credibility and User Trust in The Brand
Good UX increases brand appeal and positive brand associations. A glitch-free, enjoyable experience translates into customer loyalty, and brand recognition.
Decreases Bounce Rates
People bounce if they cannot have a satisfactory interaction with your app or website. A carefully designed UX that identifies and addresses your users’ needs ensures that your customers are able to achieve what they came to do on your website, taking them further down the funnel.
Increases Sales and Conversion
A good UX makes your user interfaces more effective at selling your products thereby leading to more conversions, increased sales and of course, increased revenue.
Increases Business Intelligence and Ease Decision Making
When you have a comprehensive understanding of your customer’s opinions and needs, it will give you better insights to make better business decisions that align with your customer needs.
Helps You Avoid Costly Redesign
User testing that comes hand in hand with UX design is a great way to test the value of your product’s features. Testing the product in the early stages of the design process helps you avoid redesign costs later and saves your revenue that could have been lost otherwise. Whether it is a small change or large, user testing ensures that your product contains the features that people want.
Leading Companies Leveraging UX Design
Some of the companies that have become almost indispensable, partially because of their seamless UX Design are the Evernote, Uber, Twitter, AirBnB. This year’s Webby Award (People’s Choice) winner, Apple is another leading example that has unleashed the power UX design to its optimum level.
Take a look at the Disney website or app, it provides equally satisfying experience via all the channels, considering even the smallest details. It starts with your initial experience on the beautiful, mobile-responsive website and takes care of e-commerce activities like planning a trip.
Another example of a great UX Design would be the website and app of Bank of America. This organization takes its omni channel development seriously. Their mobile and desktop apps allow for everything from check depositing to appointment scheduling.
So now you know that almost every business that has a web presence can benefit from UX design. Without UX, a business can grow only to a certain level and to scale up, UX is an absolute necessity.
Therefore, there is no denying that getting a UX designer on board makes business more profitable by creating an experience more satisfying and obviously, more memorable. So, get an Internationally recognized UX credential via International training programs delivered by UXalliance, a network of leading UX agencies, and become a sought-after UXD professional.
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